Mastering TrendTrack Filters: The Complete 2026 Guide

Why Filters Are the Core of TrendTrack

TrendTrack's database contains data on nearly 1.5 million Shopify stores and over 174 million ads. Without filters, that data is overwhelming and useless. Filters are what transform a massive database into actionable intelligence. The difference between a beginner and an expert user is not access to data — it is knowing which filters to combine and what values to set. In this TrendTrack review guide, we cover every single filter available in TrendTrack, explain what each one does, and give you ready-to-use recipes you can apply immediately.

Shop Filters (Trending Shop)

The Shops section is where you analyze Shopify stores. Here are all available filters:

Traffic

Estimated monthly visitors. Set a minimum to exclude tiny stores and a maximum to focus on your competitive range. For product research, 40K–300K is the sweet spot. Remember the 3x multiplier: TrendTrack traffic numbers should be multiplied by roughly 3 to estimate real traffic.

Traffic Growth (Croissance du trafic)

Percentage growth in traffic compared to the previous period. This is the single most powerful filter for finding stores that recently found a winning product. 200%+ growth means the store roughly tripled its traffic. For more conservative research, try 100%+ to cast a wider net.

Products

Number of products in the store. Low product counts (under 50) indicate focused niche stores or single-product stores. High counts (500+) indicate general stores or established brands. For dropshipping research, max 150 products helps identify focused operators.

Shop Origin (Origine shop)

The country where the Shopify store was registered. This is not where the store sells — it is where the owner is based. Filtering for Hong Kong, Indonesia, Thailand, UAE surfaces expat dropshipper hubs. Filtering for US, UK, France, Germany surfaces stores in those domestic markets.

Visitor Country (Pays visiteurs)

Where the store's traffic comes from. If you plan to sell to the US market, filter for stores with US visitors to study what works there. You can select multiple countries.

Niche

Product category classification. TrendTrack categorizes stores into niches like Health, Beauty, Pets, Home, Fashion, Electronics, and more. Use this to focus your research on categories you are interested in.

Creation Date (Date de creation)

When the Shopify store was created. Recent stores (last 6 months) that already have significant traffic are especially interesting — they found a winner fast. Older stores with recent traffic spikes suggest a new product launch.

Language (Langue)

The primary language of the store. Useful for targeting specific markets. English-language stores dominate, but filtering for French, German, Spanish, or other languages reveals less competitive markets.

Currency (Devise)

The store's default currency. EUR, USD, GBP, etc. Combine with language for precise market targeting (e.g., EUR + French = likely France or Belgium).

Shopify Theme (Theme Shopify)

The Shopify theme used by the store. Some themes are popular among professional dropshippers (Debut, Dawn, Impulse). This filter is more useful for competitive analysis than product research.

Shopify App (Application Shopify)

Apps installed on the store. This is an underrated power filter. Stores using Triple Whale (premium analytics, $100+/month) are serious operators with real revenue. Trackify (advanced Facebook pixel) indicates sophisticated ad tracking. Parcel Panel (order tracking) indicates high order volume. Filter for these apps to find professional stores.

Pixels

Tracking pixels installed (Facebook Pixel, TikTok Pixel, Google Ads, etc.). Stores with multiple pixels are running ads across platforms, indicating scale and profitability.

Shopify Plan (Plan Shopify)

The Shopify subscription plan (Basic, Shopify, Advanced, Plus). Stores on Shopify Plus ($2,000+/month) are doing serious volume. Even the Advanced plan ($399/month) signals a profitable business.

Trustpilot

Filter by Trustpilot rating. Stores with high Trustpilot scores have established trust and repeat customers. Stores with no Trustpilot presence might be newer or less customer-focused.

Ad Filters (Trending Ad)

The Ads section lets you search through TrendTrack's 174M+ ad database. Here are all available filters:

Status (Statut)

Active or inactive. Active ads are currently running and spending money. Inactive ads have been turned off. For product research, focus on Active ads — they represent current winners. For creative inspiration, inactive ads can show what was tested.

Ad Creation Date (Date de creation de la pub)

When the ad was first detected. Use this to find recently launched ads (potential new products) or ads that have been running for months (proven winners).

Last Broadcast (Derniere diffusion)

When the ad was last seen running. Combine with creation date to understand ad longevity.

Active Since (Actives depuis)

How long the ad has been continuously running. This is a key profitability signal. An ad running for 7+ days is likely profitable. 30+ days means it is a strong performer. 90+ days means it is an evergreen winner.

Niche

Same niche categories as the shop filters. Filter ads by product category.

Media Type (Type de media)

Video, Image, or Carousel. Video ads dominate e-commerce performance. Filter for video to find the best-performing creatives. Image ads can work for simpler products.

CTA (Call to Action)

The button text on the ad: Shop Now, Learn More, Sign Up, etc. “Shop Now” is the standard for e-commerce.

Country (Pays)

Target countries for the ad. See which markets advertisers are targeting.

Language (Langue)

Language of the ad creative. Useful for finding ads targeting specific linguistic markets.

Technology (Technologie)

The platform or technology behind the advertiser's store (Shopify, WooCommerce, etc.). Filter for Shopify to stay focused on dropshipping and e-commerce research.

Duplications

How many times this ad creative has been duplicated across different pages. High duplication counts indicate a creative that is being widely copied — a strong signal that the product and creative work.

Ad Rank

TrendTrack's proprietary ranking that considers impressions, longevity, and engagement. Higher-ranked ads are better performers overall.

Description Length (Longueur description)

Filter by ad copy length. Short copy (under 100 characters) works for impulse products. Long copy (500+ characters) works for products that need explanation.

Video Duration (Duree video)

Filter video ads by length. Short videos (under 15 seconds) are for TikTok-style content. 15–30 seconds is the sweet spot for Facebook. 60+ seconds work for complex or high-ticket products.

Hide Low Impressions (Masquer les pubs a faibles impressions)

A toggle that removes ads with very few impressions. Always enable this for product research to filter out testing ads that never gained traction.

The Tab System: TrendTrack's Unique Power

What truly sets TrendTrack apart from other tools is its tab system. When viewing ads, you have four tabs:

• Ads: The ad creatives themselves
• EU/UK: European Union and UK ad data with real impression and spending estimates
• Page: The Facebook page running the ads, with aggregated page-level data
• Shop: The Shopify store behind the ads

This means you can start from any angle and cross-reference everything. Find an ad, check the shop. Find a shop, check its ads. Find a page, check all its shops. This combined intelligence is TrendTrack's core differentiator.

Pre-Made Segments

TrendTrack offers curated segments that serve as excellent starting points:

• Weekly Gems: Hand-picked interesting stores, updated every week. Great for quick inspiration.
• Top Scaling: Stores with the fastest recent growth. The go-to segment for product research.
• Market Leaders & DTC Brands: Established brands worth studying for strategy and creative inspiration.
• Record d'ads du shop: Stores that hit record numbers of active ads. Indicates aggressive scaling.
• Record de trafic du shop: Stores that hit all-time traffic records. Indicates a breakout product.

Custom Views and Saved Filters

Once you find a filter combination that works, save it as a Custom View. You can name it, and it will appear in your sidebar for one-click access. This is essential for building a repeatable research workflow. Create separate views for product research, competitor monitoring, and creative inspiration.

Multi-Keyword Search

TrendTrack supports searching with multiple keywords simultaneously using semicolons as separators. For example, typing “posture;back pain;lumbar” in the search bar will return results matching any of those terms. This works across website content, ad copy, and headlines. It is incredibly powerful for exploring a product niche from multiple angles at once.

4 Ready-to-Use Filter Recipes

Recipe 1: Fresh Winners (Product Research)

Goal: Find products that started scaling in the last 30 days.

• Tab: Shops
• Traffic: 40K–200K
• Traffic Growth: 300%+
• Products: max 100
• Ads: min 20
• Shopify App: Triple Whale OR Trackify
• Sort by: Traffic Growth descending

This recipe surfaces small-to-medium stores that exploded recently and are run by serious operators.

Recipe 2: Proven Ad Creatives

Goal: Find ad creatives that are confirmed winners.

• Tab: Ads
• Status: Active
• Active Since: 30+ days
• Media Type: Video
• Hide Low Impressions: Yes
• Technology: Shopify
• Sort by: Ad Rank descending

Ads that have been running for 30+ days are profitable. Combined with video format and Shopify stores, you get e-commerce winners.

Recipe 3: Emerging Markets

Goal: Find opportunities in non-English markets with less competition.

• Tab: Shops
• Language: French (or German, Spanish, etc.)
• Traffic Growth: 150%+
• Traffic: 20K–150K
• Visitor Country: France (or target country)
• Sort by: Traffic Growth descending

Non-English markets are often less saturated. A winning product in the US can be adapted to France, Germany, or Spain with less competition.

Recipe 4: Competitor Deep Dive

Goal: Analyze a specific competitor's strategy.

• Tab: Ads
• Search: competitor's domain or brand name
• Status: All (active and inactive)
• Sort by: Creation Date descending

This shows you every ad a competitor has ever run, in chronological order. You can see their testing patterns, what they kept running (winners), and what they killed quickly (losers).

Sorting Options

Do not underestimate sorting. The same filter set can yield completely different insights depending on how you sort:

• Traffic (descending): Biggest stores first. Good for studying market leaders.
• Traffic Growth (descending): Fastest-growing stores first. Best for product research.
• Ad Count (descending): Most active advertisers first. Indicates scaling budget.
• Creation Date (descending): Newest entries first. Shows what is just starting.
• Ad Rank (descending): Best-performing ads first. Pure performance sorting.

Conclusion

Filters are the language you use to ask TrendTrack questions. The more precisely you formulate your query — combining shop data, ad data, page data, and smart sorting — the better answers you get. Start with the recipes above, then customize them as you develop your own research intuition. Save your best combinations as Custom Views, and use the multi-keyword search to explore niches from every angle. Mastering filters is what separates users who “tried TrendTrack and it was okay” from users who find winning products consistently.

For TrendTrack pricing details and a full feature breakdown, read our TrendTrack review or compare TrendTrack pricing plans. New to TrendTrack? Start with the free Chrome extension guide to analyze stores instantly for free, then apply these filter skills to find your first winning product. Looking for a TrendTrack alternative? Our alternatives comparison covers every major competitor. Still have questions? Browse our TrendTrack FAQ.